Useful before we start
A few
good reads.
Four things that make a useful social brief
Start with what you sell, who buys it, what matters this month and the photos or footage you can actually use. Those four things give the content plan a practical starting point.
What to send when we’re editing your footage
A useful starting set has four short shots: the product or service, someone using it with permission, a close detail, and a simple explanation of what matters.
What happened after we posted?
A useful report starts with what was published. Then it separates the reach and engagement the platform makes available from enquiries you can actually trace to a post or campaign.