← Brand libraryLatticeSocial website ↗

LatticeSocial · Brand kit

A month's social.
Ready to review.

Identity, profile copy and a complete first-month pack. Twelve original carousels, a 30-day action plan and editable files, together in one place.

Prepared launch materials. No LatticeSocial social accounts or posts are live from this pack.

LatticeSocial.
The original identity.

The existing LatticeSocial logo, teal, coral and blue. Clear, practical writing for businesses that need the month taken care of.

Keep it specific.

Sora is the heading typeface; Inter carries body text. Use dark ink on white, coral or blue, and white on deep teal. Preserve the original logo proportions and colours.

Say “8 posts a month, with two short edits from your footage.” Avoid promises about going viral or vague “growth solutions.”

Set up
the profiles.

Instagram for the visual pack; LinkedIn for business-facing explanations. Start with these two channels. Handles are proposed, with account availability still to confirm.

Instagram

Display name: LatticeSocial
Proposed handle: @latticesocial

Website: https://latticesocial.bwebo.com. Use the link field; caption URLs are not a dependable click route.

LinkedIn

Page name: LatticeSocial
Proposed slug: latticesocial

Use the final website in the Page’s website field. Keep BWEBO PTE. LTD. as the factual operator.

Thirty days.
A useful rhythm.

Day 1 begins when the accounts, profile details and first batch are approved. Three posts a week, with room for preparation, replies and rest. No date or optimal posting time is claimed.

1Meet LatticeSocial ↗

Publish Meet LatticeSocial to the selected accounts; check crop, caption and destination; record the actual URL.

2

Prepare / review

Review the introduction and any inbound questions. Correct profile details before the next post.

3The useful brief ↗

Publish The useful brief to the selected accounts; check crop, caption and destination; record the actual URL.

4

Prepare / review

Review p03–p04 copy and assets as one batch; collect consolidated changes.

5What a month includes ↗

Publish What a month includes to the selected accounts; check crop, caption and destination; record the actual URL.

6

Prepare / review

Review comments on this week’s posts; draft factual replies for Randy. Do not send automatically.

7

Rest

Rest. Keep drafts ready; no mandatory publication.

8A simpler approval ↗

Publish A simpler approval to the selected accounts; check crop, caption and destination; record the actual URL.

9

Prepare / review

Check the café concept label, slide order and alt text before p05.

10A café content example ↗

Publish A café content example to the selected accounts; check crop, caption and destination; record the actual URL.

11

Prepare / review

Review the quote-comparison post; verify package scope still matches the website.

12Compare like with like ↗

Publish Compare like with like to the selected accounts; check crop, caption and destination; record the actual URL.

13

Prepare / review

Collect permission-cleared product/service footage for a future edit. No video is scheduled in this static pack.

14

Rest

Rest. No scheduled publication.

15A useful footage list ↗

Publish A useful footage list to the selected accounts; check crop, caption and destination; record the actual URL.

16

Prepare / review

Review monthly-report wording and create the empty reporting sheet.

17A report worth reading ↗

Publish A report worth reading to the selected accounts; check crop, caption and destination; record the actual URL.

18

Prepare / review

Review account-owner and recovery responsibilities for the next post; do not change any roles.

19Keep account control ↗

Publish Keep account control to the selected accounts; check crop, caption and destination; record the actual URL.

20

Prepare / review

Read five relevant posts from businesses in the target market and prepare two useful reply drafts. Randy decides whether to send.

21

Rest

Rest. No scheduled publication.

22One idea, two channels ↗

Publish One idea, two channels to the selected accounts; check crop, caption and destination; record the actual URL.

23

Prepare / review

Check any actual enquiries and their stated source. Do not count WhatsApp clicks as enquiries.

24

Prepare / review

Review p11–p12 in one batch; verify the contact number and quote language.

25A sensible promise ↗

Publish A sensible promise to the selected accounts; check crop, caption and destination; record the actual URL.

26

Prepare / review

Review comments and prepare factual replies. Remove claims that cannot be verified.

27

Prepare / review

Summarise published work and available reach/engagement figures in the reporting sheet.

28

Rest

Rest. Prepare next month’s business priorities.

29Plan next month ↗

Publish Plan next month to the selected accounts; check crop, caption and destination; record the actual URL.

30

Prepare / review

Review actual published URLs, assets and enquiries; archive the month and draft the next content brief.

The posts.
All the pieces.

Each post has three finished slides, captions, alt text and a posting PDF. PNGs are ready exports; SVGs are editable originals. No video is scheduled or presented as finished.

LatticeSocial 1/3. A month of social.
Off your plate.. Meet LatticeSocial.

Day 1 · 3 slides

Meet LatticeSocial

Introduce the service

Slides, copy & downloads
LatticeSocial 1/3. A month of social.
Off your plate.. Meet LatticeSocial.LatticeSocial 2/3. Plan. Make.
Approve. Post.. Social media marketing for businesses with a business to run.LatticeSocial 3/3. Tell us what
you’re working on.. We’ll help scope the month. WhatsApp +65 8439 0609.

Instagram caption

LinkedIn caption

Alt text for each slide

1. LatticeSocial 1/3. A month of social. Off your plate.. Meet LatticeSocial.

2. LatticeSocial 2/3. Plan. Make. Approve. Post.. Social media marketing for businesses with a business to run.

3. LatticeSocial 3/3. Tell us what you’re working on.. We’ll help scope the month. WhatsApp +65 8439 0609.

LatticeSocial 1/3. Before the
first post.. Four things that make a useful social brief.

Day 3 · 3 slides

The useful brief

Explain the work and help a buyer decide

Slides, copy & downloads
LatticeSocial 1/3. Before the
first post.. Four things that make a useful social brief.LatticeSocial 2/3. What you sell.
Who buys it.. Add your current offer and cleared photos or footage.LatticeSocial 3/3. Start with
what’s real.. Send your account link and one priority for the month.

Instagram caption

LinkedIn caption

Alt text for each slide

1. LatticeSocial 1/3. Before the first post.. Four things that make a useful social brief.

2. LatticeSocial 2/3. What you sell. Who buys it.. Add your current offer and cleared photos or footage.

3. LatticeSocial 3/3. Start with what’s real.. Send your account link and one priority for the month.

LatticeSocial 1/3. More than
a folder of posts.. What managed social includes.

Day 5 · 3 slides

What a month includes

Explain the work and help a buyer decide

Slides, copy & downloads
LatticeSocial 1/3. More than
a folder of posts.. What managed social includes.LatticeSocial 2/3. The work around
the work.. Planning. Captions. Approval. Publishing. Reporting.LatticeSocial 3/3. Choose a
manageable month.. See Steady social and Full social on the website.

Instagram caption

LinkedIn caption

Alt text for each slide

1. LatticeSocial 1/3. More than a folder of posts.. What managed social includes.

2. LatticeSocial 2/3. The work around the work.. Planning. Captions. Approval. Publishing. Reporting.

3. LatticeSocial 3/3. Choose a manageable month.. See Steady social and Full social on the website.

LatticeSocial 1/3. One batch.
One clear review.. A practical approval routine.

Day 8 · 3 slides

A simpler approval

Explain the work and help a buyer decide

Slides, copy & downloads
LatticeSocial 1/3. One batch.
One clear review.. A practical approval routine.LatticeSocial 2/3. Check facts.
Collect changes.. Prices, dates, names, tone and the next action.LatticeSocial 3/3. Nothing goes live
until you approve.. Two revision rounds are included in our package scopes.

Instagram caption

LinkedIn caption

Alt text for each slide

1. LatticeSocial 1/3. One batch. One clear review.. A practical approval routine.

2. LatticeSocial 2/3. Check facts. Collect changes.. Prices, dates, names, tone and the next action.

3. LatticeSocial 3/3. Nothing goes live until you approve.. Two revision rounds are included in our package scopes.

LatticeSocial 1/3. One café.
Three useful posts.. An original concept. Not a client campaign.

Day 10 · 3 slides

A café content example

Explain the work and help a buyer decide

Slides, copy & downloads
LatticeSocial 1/3. One café.
Three useful posts.. An original concept. Not a client campaign.LatticeSocial 2/3. Show the menu.
Answer a question.. Then give people a reason to visit this week.LatticeSocial 3/3. Make each
post do a job.. Concept work shows the approach, not sales results.

Instagram caption

LinkedIn caption

Alt text for each slide

1. LatticeSocial 1/3. One café. Three useful posts.. An original concept. Not a client campaign.

2. LatticeSocial 2/3. Show the menu. Answer a question.. Then give people a reason to visit this week.

3. LatticeSocial 3/3. Make each post do a job.. Concept work shows the approach, not sales results.

LatticeSocial 1/3. What’s inside
the monthly fee?. A useful question before comparing social packages.

Day 12 · 3 slides

Compare like with like

Explain the work and help a buyer decide

Slides, copy & downloads
LatticeSocial 1/3. What’s inside
the monthly fee?. A useful question before comparing social packages.LatticeSocial 2/3. Count the work,
not just posts.. Channels. Filming. Edits. Revisions. Replies. Reporting.LatticeSocial 3/3. Get the scope
in writing.. Fee and currency agreed before production starts.

Instagram caption

LinkedIn caption

Alt text for each slide

1. LatticeSocial 1/3. What’s inside the monthly fee?. A useful question before comparing social packages.

2. LatticeSocial 2/3. Count the work, not just posts.. Channels. Filming. Edits. Revisions. Replies. Reporting.

3. LatticeSocial 3/3. Get the scope in writing.. Fee and currency agreed before production starts.

LatticeSocial 1/3. Your phone
is a good start.. A short footage list for a business brief.

Day 15 · 3 slides

A useful footage list

Explain the work and help a buyer decide

Slides, copy & downloads
LatticeSocial 1/3. Your phone
is a good start.. A short footage list for a business brief.LatticeSocial 2/3. Show the thing.
Show it in use.. Add one detail and one clear explanation.LatticeSocial 3/3. Send originals.
Keep permissions.. We’ll confirm the edit scope before making the clip.

Instagram caption

LinkedIn caption

Alt text for each slide

1. LatticeSocial 1/3. Your phone is a good start.. A short footage list for a business brief.

2. LatticeSocial 2/3. Show the thing. Show it in use.. Add one detail and one clear explanation.

3. LatticeSocial 3/3. Send originals. Keep permissions.. We’ll confirm the edit scope before making the clip.

LatticeSocial 1/3. What happened
after we posted?. A useful monthly report starts with the work.

Day 17 · 3 slides

A report worth reading

Explain the work and help a buyer decide

Slides, copy & downloads
LatticeSocial 1/3. What happened
after we posted?. A useful monthly report starts with the work.LatticeSocial 2/3. Published. Seen.
Acted on.. Posts delivered, reach, engagement and attributable enquiries.LatticeSocial 3/3. Use what
you can observe.. A click is a click. An enquiry is an enquiry.

Instagram caption

LinkedIn caption

Alt text for each slide

1. LatticeSocial 1/3. What happened after we posted?. A useful monthly report starts with the work.

2. LatticeSocial 2/3. Published. Seen. Acted on.. Posts delivered, reach, engagement and attributable enquiries.

3. LatticeSocial 3/3. Use what you can observe.. A click is a click. An enquiry is an enquiry.

LatticeSocial 1/3. Your accounts.
Your control.. An agency shouldn’t need your password.

Day 19 · 3 slides

Keep account control

Explain the work and help a buyer decide

Slides, copy & downloads
LatticeSocial 1/3. Your accounts.
Your control.. An agency shouldn’t need your password.LatticeSocial 2/3. Invite the role.
Keep the owner.. Use platform permissions and your own recovery details.LatticeSocial 3/3. A clear handover
belongs in the plan.. Final work, editable files and the agreed access review.

Instagram caption

LinkedIn caption

Alt text for each slide

1. LatticeSocial 1/3. Your accounts. Your control.. An agency shouldn’t need your password.

2. LatticeSocial 2/3. Invite the role. Keep the owner.. Use platform permissions and your own recovery details.

3. LatticeSocial 3/3. A clear handover belongs in the plan.. Final work, editable files and the agreed access review.

LatticeSocial 1/3. Same idea.
Different context.. A post doesn’t need identical treatment everywhere.

Day 22 · 3 slides

One idea, two channels

Explain the work and help a buyer decide

Slides, copy & downloads
LatticeSocial 1/3. Same idea.
Different context.. A post doesn’t need identical treatment everywhere.LatticeSocial 2/3. Change the hook.
Check the crop.. Write the next step for the channel the reader is on.LatticeSocial 3/3. Keep the facts.
Adapt the delivery.. Instagram carousel. LinkedIn document. One clear message.

Instagram caption

LinkedIn caption

Alt text for each slide

1. LatticeSocial 1/3. Same idea. Different context.. A post doesn’t need identical treatment everywhere.

2. LatticeSocial 2/3. Change the hook. Check the crop.. Write the next step for the channel the reader is on.

3. LatticeSocial 3/3. Keep the facts. Adapt the delivery.. Instagram carousel. LinkedIn document. One clear message.

LatticeSocial 1/3. Regular content.
Clear commitments.. What we can put in the scope.

Day 25 · 3 slides

A sensible promise

Explain the work and help a buyer decide

Slides, copy & downloads
LatticeSocial 1/3. Regular content.
Clear commitments.. What we can put in the scope.LatticeSocial 2/3. The plan. The work.
The review.. And reporting on what actually happened.LatticeSocial 3/3. No guaranteed
viral moment.. Let’s agree the deliverables before the month begins.

Instagram caption

LinkedIn caption

Alt text for each slide

1. LatticeSocial 1/3. Regular content. Clear commitments.. What we can put in the scope.

2. LatticeSocial 2/3. The plan. The work. The review.. And reporting on what actually happened.

3. LatticeSocial 3/3. No guaranteed viral moment.. Let’s agree the deliverables before the month begins.

LatticeSocial 1/3. What’s coming
up next month?. A new product, a busy season or a page that needs attention?

Day 29 · 3 slides

Plan next month

Invite a scoped enquiry

Slides, copy & downloads
LatticeSocial 1/3. What’s coming
up next month?. A new product, a busy season or a page that needs attention?LatticeSocial 2/3. Bring your
one priority.. We’ll scope the channels, content and production together.LatticeSocial 3/3. Let’s put
a month together.. WhatsApp LatticeSocial: +65 8439 0609.

Instagram caption

LinkedIn caption

Alt text for each slide

1. LatticeSocial 1/3. What’s coming up next month?. A new product, a busy season or a page that needs attention?

2. LatticeSocial 2/3. Bring your one priority.. We’ll scope the channels, content and production together.

3. LatticeSocial 3/3. Let’s put a month together.. WhatsApp LatticeSocial: +65 8439 0609.