Publish Meet LatticeSocial to the selected accounts; check crop, caption and destination; record the actual URL.
LatticeSocial · Brand kit
A month's social.
Ready to review.
Identity, profile copy and a complete first-month pack. Twelve original carousels, a 30-day action plan and editable files, together in one place.
Prepared launch materials. No LatticeSocial social accounts or posts are live from this pack.
LatticeSocial.
The original identity.
The existing LatticeSocial logo, teal, coral and blue. Clear, practical writing for businesses that need the month taken care of.
Keep it specific.
Sora is the heading typeface; Inter carries body text. Use dark ink on white, coral or blue, and white on deep teal. Preserve the original logo proportions and colours.
Say “8 posts a month, with two short edits from your footage.” Avoid promises about going viral or vague “growth solutions.”
Set up
the profiles.
Instagram for the visual pack; LinkedIn for business-facing explanations. Start with these two channels. Handles are proposed, with account availability still to confirm.
Display name: LatticeSocial
Proposed handle: @latticesocial
Website: https://latticesocial.bwebo.com. Use the link field; caption URLs are not a dependable click route.
Page name: LatticeSocial
Proposed slug: latticesocial
Use the final website in the Page’s website field. Keep BWEBO PTE. LTD. as the factual operator.
Thirty days.
A useful rhythm.
Day 1 begins when the accounts, profile details and first batch are approved. Three posts a week, with room for preparation, replies and rest. No date or optimal posting time is claimed.
Prepare / review
Review the introduction and any inbound questions. Correct profile details before the next post.
Publish The useful brief to the selected accounts; check crop, caption and destination; record the actual URL.
Prepare / review
Review p03–p04 copy and assets as one batch; collect consolidated changes.
Publish What a month includes to the selected accounts; check crop, caption and destination; record the actual URL.
Prepare / review
Review comments on this week’s posts; draft factual replies for Randy. Do not send automatically.
Rest
Rest. Keep drafts ready; no mandatory publication.
Publish A simpler approval to the selected accounts; check crop, caption and destination; record the actual URL.
Prepare / review
Check the café concept label, slide order and alt text before p05.
Publish A café content example to the selected accounts; check crop, caption and destination; record the actual URL.
Prepare / review
Review the quote-comparison post; verify package scope still matches the website.
Publish Compare like with like to the selected accounts; check crop, caption and destination; record the actual URL.
Prepare / review
Collect permission-cleared product/service footage for a future edit. No video is scheduled in this static pack.
Rest
Rest. No scheduled publication.
Publish A useful footage list to the selected accounts; check crop, caption and destination; record the actual URL.
Prepare / review
Review monthly-report wording and create the empty reporting sheet.
Publish A report worth reading to the selected accounts; check crop, caption and destination; record the actual URL.
Prepare / review
Review account-owner and recovery responsibilities for the next post; do not change any roles.
Publish Keep account control to the selected accounts; check crop, caption and destination; record the actual URL.
Prepare / review
Read five relevant posts from businesses in the target market and prepare two useful reply drafts. Randy decides whether to send.
Rest
Rest. No scheduled publication.
Publish One idea, two channels to the selected accounts; check crop, caption and destination; record the actual URL.
Prepare / review
Check any actual enquiries and their stated source. Do not count WhatsApp clicks as enquiries.
Prepare / review
Review p11–p12 in one batch; verify the contact number and quote language.
Publish A sensible promise to the selected accounts; check crop, caption and destination; record the actual URL.
Prepare / review
Review comments and prepare factual replies. Remove claims that cannot be verified.
Prepare / review
Summarise published work and available reach/engagement figures in the reporting sheet.
Rest
Rest. Prepare next month’s business priorities.
Publish Plan next month to the selected accounts; check crop, caption and destination; record the actual URL.
Prepare / review
Review actual published URLs, assets and enquiries; archive the month and draft the next content brief.
The posts.
All the pieces.
Each post has three finished slides, captions, alt text and a posting PDF. PNGs are ready exports; SVGs are editable originals. No video is scheduled or presented as finished.

Day 1 · 3 slides
Meet LatticeSocial
Introduce the service
Slides, copy & downloads
Instagram caption
LinkedIn caption
Alt text for each slide
1. LatticeSocial 1/3. A month of social. Off your plate.. Meet LatticeSocial.
2. LatticeSocial 2/3. Plan. Make. Approve. Post.. Social media marketing for businesses with a business to run.
3. LatticeSocial 3/3. Tell us what you’re working on.. We’ll help scope the month. WhatsApp +65 8439 0609.

Day 3 · 3 slides
The useful brief
Explain the work and help a buyer decide
Slides, copy & downloads
Instagram caption
LinkedIn caption
Alt text for each slide
1. LatticeSocial 1/3. Before the first post.. Four things that make a useful social brief.
2. LatticeSocial 2/3. What you sell. Who buys it.. Add your current offer and cleared photos or footage.
3. LatticeSocial 3/3. Start with what’s real.. Send your account link and one priority for the month.

Day 5 · 3 slides
What a month includes
Explain the work and help a buyer decide
Slides, copy & downloads
Instagram caption
LinkedIn caption
Alt text for each slide
1. LatticeSocial 1/3. More than a folder of posts.. What managed social includes.
2. LatticeSocial 2/3. The work around the work.. Planning. Captions. Approval. Publishing. Reporting.
3. LatticeSocial 3/3. Choose a manageable month.. See Steady social and Full social on the website.

Day 8 · 3 slides
A simpler approval
Explain the work and help a buyer decide
Slides, copy & downloads
Instagram caption
LinkedIn caption
Alt text for each slide
1. LatticeSocial 1/3. One batch. One clear review.. A practical approval routine.
2. LatticeSocial 2/3. Check facts. Collect changes.. Prices, dates, names, tone and the next action.
3. LatticeSocial 3/3. Nothing goes live until you approve.. Two revision rounds are included in our package scopes.

Day 10 · 3 slides
A café content example
Explain the work and help a buyer decide
Slides, copy & downloads
Instagram caption
LinkedIn caption
Alt text for each slide
1. LatticeSocial 1/3. One café. Three useful posts.. An original concept. Not a client campaign.
2. LatticeSocial 2/3. Show the menu. Answer a question.. Then give people a reason to visit this week.
3. LatticeSocial 3/3. Make each post do a job.. Concept work shows the approach, not sales results.

Day 12 · 3 slides
Compare like with like
Explain the work and help a buyer decide
Slides, copy & downloads
Instagram caption
LinkedIn caption
Alt text for each slide
1. LatticeSocial 1/3. What’s inside the monthly fee?. A useful question before comparing social packages.
2. LatticeSocial 2/3. Count the work, not just posts.. Channels. Filming. Edits. Revisions. Replies. Reporting.
3. LatticeSocial 3/3. Get the scope in writing.. Fee and currency agreed before production starts.

Day 15 · 3 slides
A useful footage list
Explain the work and help a buyer decide
Slides, copy & downloads
Instagram caption
LinkedIn caption
Alt text for each slide
1. LatticeSocial 1/3. Your phone is a good start.. A short footage list for a business brief.
2. LatticeSocial 2/3. Show the thing. Show it in use.. Add one detail and one clear explanation.
3. LatticeSocial 3/3. Send originals. Keep permissions.. We’ll confirm the edit scope before making the clip.

Day 17 · 3 slides
A report worth reading
Explain the work and help a buyer decide
Slides, copy & downloads
Instagram caption
LinkedIn caption
Alt text for each slide
1. LatticeSocial 1/3. What happened after we posted?. A useful monthly report starts with the work.
2. LatticeSocial 2/3. Published. Seen. Acted on.. Posts delivered, reach, engagement and attributable enquiries.
3. LatticeSocial 3/3. Use what you can observe.. A click is a click. An enquiry is an enquiry.

Day 19 · 3 slides
Keep account control
Explain the work and help a buyer decide
Slides, copy & downloads
Instagram caption
LinkedIn caption
Alt text for each slide
1. LatticeSocial 1/3. Your accounts. Your control.. An agency shouldn’t need your password.
2. LatticeSocial 2/3. Invite the role. Keep the owner.. Use platform permissions and your own recovery details.
3. LatticeSocial 3/3. A clear handover belongs in the plan.. Final work, editable files and the agreed access review.

Day 22 · 3 slides
One idea, two channels
Explain the work and help a buyer decide
Slides, copy & downloads
Instagram caption
LinkedIn caption
Alt text for each slide
1. LatticeSocial 1/3. Same idea. Different context.. A post doesn’t need identical treatment everywhere.
2. LatticeSocial 2/3. Change the hook. Check the crop.. Write the next step for the channel the reader is on.
3. LatticeSocial 3/3. Keep the facts. Adapt the delivery.. Instagram carousel. LinkedIn document. One clear message.

Day 25 · 3 slides
A sensible promise
Explain the work and help a buyer decide
Slides, copy & downloads
Instagram caption
LinkedIn caption
Alt text for each slide
1. LatticeSocial 1/3. Regular content. Clear commitments.. What we can put in the scope.
2. LatticeSocial 2/3. The plan. The work. The review.. And reporting on what actually happened.
3. LatticeSocial 3/3. No guaranteed viral moment.. Let’s agree the deliverables before the month begins.

Day 29 · 3 slides
Plan next month
Invite a scoped enquiry
Slides, copy & downloads
Instagram caption
LinkedIn caption
Alt text for each slide
1. LatticeSocial 1/3. What’s coming up next month?. A new product, a busy season or a page that needs attention?
2. LatticeSocial 2/3. Bring your one priority.. We’ll scope the channels, content and production together.
3. LatticeSocial 3/3. Let’s put a month together.. WhatsApp LatticeSocial: +65 8439 0609.























