# LatticeSocial — identity guide

Existing LatticeSocial identity supplied by the founder; campaign work by BWEBO PTE. LTD. November 2026.

## Purpose
A complete managed month of social media marketing for small businesses worldwide, based in Singapore. Planning, content, captions, approval, publishing and reporting belong together.

## Identity
Independent of bwebo’s creative identity. Inter for practical text; Sora for a short final headline line. Ink #1A2224; paper #FFFFFF; original teal #008C99; accessible deep teal #00707A; coral #FF6B6B; blue #4D96FF; teal tint #F2FAFB. Use ink on light colours, coral and blue; use white on deep teal. Main button uses ink and paper. Body text at least 16px on the web.

Wordmark: keep clear space equal to the mark’s width. Avatar: use the separate mark, preserve its inset and shape. No parent mascot or colour requirement. Keep SVG source and font notices with editable work.

## Writing
State work, quantity, inputs and next step. “8 posts a month, with two edits from your footage.” Avoid invented history, client results, headcounts, viral promises and filler.

## Social
Portrait 1080×1350 and square 1080×1080 native PNG/SVG. Three-slide LinkedIn PDFs. LinkedIn cover 1584×396; preview the avatar/UI overlays in the actual account before upload. Proposed handle @latticesocial has not been verified or connected for this launch. Instagram and LinkedIn first; no live account or automatic scheduler.

## Ownership and upkeep
BWEBO PTE. LTD. maintains this brand kit and original campaign content. Randy owns commercial acceptance, accounts and publication. Agent-maintained editable source: apps/latticesocial/content.mjs and campaign.mjs. Rebuild after content changes and recheck crops/downloads. Sora and Inter use SIL OFL. The website and original campaign assets are maintained with the brand source.