Four things that make a useful social brief

Start with what you sell, who buys it, what matters this month and the photos or footage you can actually use. Those four things give the content plan a practical starting point.

The business details matter. Include the correct product names, prices, dates and opening hours whenever they are relevant. Share current brand files and links to the accounts you want help with.

Choose one person to gather feedback and approve the work. A shared brief and one consolidated review are easier to act on than changes scattered across several conversations.