A useful report starts with what was published. Then it separates the reach and engagement the platform makes available from enquiries you can actually trace to a post or campaign.
A view is not a sale. A WhatsApp click does not establish that someone sent a message. Some enquiries will not have a clear source, and some platform measurements will be unavailable. Leave those limits visible.
The purpose is to give the next month’s plan a factual starting point. Keep the real post URLs, record available measurements and use the business’s actual priorities when choosing what comes next.
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